by 
TV
Samsung S90F OLED (2025): Consensus
REVIEWER CONSENSUS
90/ 100
★★★★½
STRONG BUY · 4 of 4 recommend
The Samsung S90F OLED TV is praised for its excellent picture quality, vibrant colors, deep blacks, and strong gaming features, making it a top mid-range option. However, reviewers consistently note the lack of Dolby Vision support, mediocre built-in audio, and minor trade-offs in bright-room performance and UI adjustment.
4 Trusted Reviewers
CNET
8.6/10
CNET's reviewer found the Samsung S90F OLED TV delivers excellent image quality with strong shadow detail and saturated colors, making it a great choice for gamers and film enthusiasts, though it lacks the step-up model's anti-reflective coating and high brightness.
Tom's Guide
4.5/5
The Samsung S90F OLED delivers excellent picture quality with vibrant colors and near-perfect contrast, making it a strong mid-range option, but it lacks Dolby Vision support and an ATSC 3.0 tuner, and its built-in audio is mediocre.
What Hi-Fi?
5/5
The Samsung S90F OLED is a fantastic 48-inch TV for serious movie fans short on space, offering a punchy picture and flawless gaming specs, but its colors are slightly overbaked, audio is middling, and it lacks Dolby Vision.
Amazon Buyers
4.3 / 5
The Samsung S90F OLED delivers stunning picture quality with vibrant colors and deep blacks, making it a transformative upgrade for movie and gaming enthusiasts. Buyers praise its 120Hz refresh rate and multiple HDMI 2.1 ports, though some note the UI takes adjustment and the anti-reflective coating can be delicate. Overall, it's seen as a top-tier value for a midrange cost, with minor trade-offs in bright-room performance and design.
Agree & Disagree
What reviewers agree on
- ✓
Excellent picture quality with vibrant colors, deep blacks, and strong contrast.
- ✓
Great for gaming with 120Hz refresh rate and multiple HDMI 2.1 ports.
- ✓
Lacks Dolby Vision support.
- ✓
Built-in audio is mediocre or middling.
Where reviewers split
- !
Color accuracy — What Hi-Fi? notes colors are slightly overbaked, while CNET and Tom's Guide find them saturated and vibrant without criticism.
- !
Bright-room performance — CNET and Amazon Buyers note the lack of anti-reflective coating or its delicacy affects bright-room performance, while Tom's Guide and What Hi-Fi? do not highlight this as a major issue.
Subscores
HDR
88
Sound
55
Value
82
Gaming
92
Motion
86
Picture
89
The Verdict
90
CONSENSUS / 100
Samsung S90F OLED (2025) — the reviewer consensus across 4 outlets.
The Samsung S90F OLED receives strong consensus from reviewers, with scores ranging from 86 to 100 (normalized). The panel unanimously praises its picture quality, contrast, and gaming specs, making it a compelling choice for enthusiasts. Confidence is high that this TV delivers excellent value for its price point.
The main caveats are the lack of Dolby Vision support and mediocre audio, which may be dealbreakers for some. Additionally, What Hi-Fi? notes slightly overbaked colors, and bright-room performance is a minor trade-off due to the anti-reflective coating. These disagreements do not undermine the overall positive consensus.
Where to Buy
Score is the weighted average of all reviewers’ normalized 0–100 ratings. Every reviewer takeaway links to the original review on the source publisher’s site.